Gavin Shoebridge – an electric vehicle nut, a keen environmentalist

                Electric Car Conversion Blog By Gavin Shoebridge

November 3rd, 2011 at 1:49 pm

The 100% Electric Ford Focus Will Start Selling in 1 Month

The 2012 Ford Focus - Finally Ford Offers an All-Electric Option

The 2012 Ford Focus - Finally Ford Offers an All-Electric Option

It’s almost here, and the pricing has been announced. Ford has priced its new Focus Electric at $39,995 USD -essentially the same price as the Chevrolet Volt, but more than the Nissan Leaf, which starts at about $35,200 USD.

American buyers will qualify for a $7,500 federal tax credit, which directly reduces the price they pay, and makes it closer to the Nissan Leaf in price.

Ford dealers in California, New York and New Jersey are now taking orders. Consumers can choose options and accessories online at . Options come at a price however, and by selecting a special paint coating or leather seats, the price can reach $41,485.

A limited number of the cars will arrive at dealerships in the three launch states by the end of this year. That’s right, December 2011. It seem Ford have been spooked by the sales of the Nissan Leaf and are going to cash in themselves. God knows Honda and Toyota have some embarrassing catching up to do in this area too.

The Focus Electric is powered by a 92-kilowatt electric motor, and can be recharged in a little more than three hours using a 240-volt charging station.

“The all-new Focus Electric is an important part of Ford’s overall strategy, bringing another option to customers who want a car that is fun to drive, easy to own and fully electric,” said Chad D’Arcy, marketing manager for the car.

So far, Americans haven’t rushed dealerships to buy either the Leaf (8,048 sold through October) or the Volt (5,003 sold) due to the high cost and low availability, with a small few opting for home conversions instead, where they take an existing gasoline powered car, and convert it to run on clean, silent electricity (shameless plug for my do-it-yourself conversion series available to download here).

But what about range? Will the Focus finally prove that you can make modern electric cars that can travel longer than 100 miles per charge (like the Tesla Roadster), or will they play it safe, as to not make their diesel and gasoline fleet look low tech by comparison.

Well, call me a conspiracy theorist, but Ford can be added to the growing list of gasoline car makers which provide a limited-range electric car. Yep, you guessed it. Like the BMW i3, the Nissan Leaf, the Mitsubishi iMiEV, the new Ford Focus electric has been given a capped range of 100 miles.

Oh well. Can someone wake me when the 300 mile per charge Tesla Model S arrives in early 2012? ;)

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  • Crazy Al
    7:38 pm on November 4th, 2011 1

    Interesting how the Electric Focus has a reported 100 mile range.
    No incentive for me to buy one.

    I’m starting to shop around for batteries for my various Electric Vehicle Conversions. When I do my Electric Car Conversion, I reckon I could achieve a better range than 100 miles and I’ll probably use a bigger donor car than a Focus.

  • gavin
    3:42 am on November 5th, 2011 2

    Good on ya! Yes, you can certainly achieve a 100+ mile range in a conversion. For inspiration, check out and see the brave few who are proving Detroit wrong with conversions that exceed the 100 mile “glass ceiling”.

  • Someone
    6:41 am on December 1st, 2011 3

    Well, I saw the Ford Electric car links you have shared here in this blog. The car looked good and to be frank I have seen some the concept car models but I liked only this one than other models. The cost is not that high as it will be for most of the concept cars. We got see how reliable this one will be on the road…

  • Juanne
    7:10 am on March 18th, 2012 4

    Innovation of cars now a days is just a snap away. They can easily release new features and designs. I’m so amaze with it.

  • Mike
    7:30 pm on July 5th, 2012 5

    Hi Gavin, are these being sold in NZ now? We still haven’t seen one in Canada!

  • gavin
    3:18 am on July 7th, 2012 6

    Not yet I’m afraid. The Ford Focus is a “Compliance car”, which means it’s only selling in very small numbers to select buyers in one US state, in order to comply to California’s laws. That’s as far as Ford’s interest in EVs goes I’m afraid.


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